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When you start an online business, your main aim is to sell the products, right? As a business owner, you want to showcase your store to more audience. So, you decide to go on social media, why? Because everyone is doing it, then why shouldn’t you? It is tempting as everyone is aware of the hype that it is the best way to market your brand.
Do you know having a blog for your online store can be very helpful? Many businesses do not understand the importance of having a blog because they don’t have time to post quality content.
Today, we will talk about how a blog can play an important role for the growth of your e-Commerce business. Later, we will also discuss some tips that will be helpful to you for writing business related blog posts.
1) Blog is useful in educating your customers
Blogging is one of the best way by which you can educate your customers about your products/services that you offer. This helps you as a business owner to bring more value to your brand. When you provide useful information to the customers about your products, they are more likely to buy products from you. You can use your blog for providing tutorials in regard to the use of your products.
For example: If you have an online store that offers computer parts. You can write tutorials about how to build a computer or how to make your computer’s performance better. While talking about these things, you can mention products in the tutorials and provide link to your products within the blog post from your website. Your potential customers might get different ideas of using your product and will likely to buy products from your online store.
2) Blog helps your business in Search Engine Optimization (SEO)
Blog posts create more internal links to your website which helps a lot in SEO. Blog is a great way to have quality content on your website related to your products/services which is indexed by all major search engines like Google, Bing and Yahoo. The more original content you write in your blog post, the better ranking you will get in search engines. SEO is an on-going process and posting blog posts regularly keeps your site active all the time which is beneficial when it comes to search engine optimization.
For example: Let’s say you sell “Sony Television Model XYZ” and you regularly publish blog posts about your product. Now, whenever someone searches for “Sony Television Model XYZ”, Google will crawl on your website knowing that you have something to do with this particular product. Hence, your website will show up on the search result page whenever this item is being searched.
3) Blog helps in boosting your sales by convincing the potential customers to buy
If you own an online business, there are so many ways you can share different stories with your audience in regard your products/services that you offer. Talk about how you started your business, share stories that educate your audience about what’s new in your industry, share stories about how your product/service was beneficial to someone or share anything that you think your audience might find interesting (it does not have to be related to your product). This kind of blogging shows that you are an expert in your industry and interested in educating your audience. It sets you apart in the competitive market. This gives you an opportunity to showcase your expertise by educating the visitors and it can turn your audience into buyers.
Fun Fact: Did you know that 92% of companies who decided to blog acquired customers through their blog?
nopCommerce is great e-Commerce solution that also offers a variety of CMS features including blog. A store owner has full access for managing the blog posts and related comments.
</a> The United States can deport people over evidence of involvement in Nazi war crimes, but cannot put such people on trial because the alleged crimes did not take place on American soil. The responsibility to prosecute would lie with the countries where the crimes were committed or ordered â if the suspects ever end up there.
</a> New Yorkers in November can vote on a proposal to raise the mandatory retirement age from 70 to 80 for two classes of jurists, one of which really doesnât have to quit at 70, and the other of which never wanted to be part of the amendment in the first place.
</a> According to preliminary calculations, retail prices of gasfor households could rise by an average 4.4 percent, while thecost for all consumers -- which includes businesses -- couldincrease by 5.7 percent on average, AERS said.
</a> Patrick Schwarzenegger is on one heckuva vacation! The son of the Governator has been in Miami soaking up the sun on the pristine beaches and also attending the Ultra Music Festival. Here, Schwarzenegger and a friend were spotted on the beach on March 24, 2013.
</a> Senior House Republicans, including Intelligence Committee Chairman Mike Rogers and Armed Services Committee Chairman Buck McKeon, circulated a letter to colleagues urging them to oppose the amendment.
</a> Uncertainty about whether progress will be made over theweekend could be contributing to Friday's caution. Signs of apotential short-term deal emerged on Thursday, boosting stocks,but no agreement has yet been reached.
</a> The reading for these so-called "core" shipments feeds directly into the government's estimates for total economic growth, and the increase supports the view that government austerity is taking only a modest bite from national output.
</a> By early Monday, nearly a third of the structure at Summer Bay Resort had collapsed. All 105 guests staying in the villa were evacuated, as were those in the neighboring buildings. No injuries were reported. The villa, with 24 three-story units, was reported as a total loss.
</a> The payday industry is currently undergoing a full-scale investigation by the Competition Commission, which is expected to give provisional findings early next summer and a full report by the end of 2014.
</a> "Colleagues in Portugal fully shared with us the developments in their review, and the fact that they were taking the significant step of applying for the investigation to be formally reopened.
</a> But analysts say Libya will not realistically be able tooffer new blocks until production is largely restored. And theoil sector has become a political hostage, repeatedly held toransom by armed groups pressing local or political interests.
</a> The prosecution's case was weakened in the last trial by forensic experts who undermined the credibility of DNA evidence provided by police and sharply criticized their initial response procedures at the scene of the killing.
</a> In its latest quarterly earnings results, Sharp cut its handset sales forecast for the year to next March to 5.5 million units from 6.8 million, although strength in solar panels and other divisions lifted it back to the black. The company must earn an operating profit this financial year to meet the terms of its financial bailout.
</a> The agreement ends months of speculation over the future ofTelecom Italia which is seeking capital to cut its debt, but islikely to face scrutiny at a prospective break-up of Italy'sbiggest telecoms group as well as possible lay-offs.
</a> (Laughs) The fans have already decided Rick and Michonne are having an affair this season. But I think there should be a little bit more grieving time. I think it was too profound a death forhim to get back into the dating game just yet. But I may be wrong.
</a> Suning, which competes with GOME Electrical AppliancesHoldings Ltd backed by U.S. asset manager BainCapital, in August said it aimed to set up a private bank afterthe government said it would promote the establishment of morefinancial institutions to support cash-starved small companies.
</a> Investors want a clearer picture of where Microsoft'sinvestments in devices will take the company in coming years,especially as its cash cows, Windows and Office software, comeunder attack from Apple and Google in the mobile market, and thelikes of Evernote and Box begin to develop productivitysoftware.
</a> But the supporter in Hong Kong, Melbourne, Miami and Johannesburg was clearly in the forefront of his mind. “Is there a way of making the experience better for the international fan?’’ Scudamore reflected.
</a> "This kind of fraud is manipulative and can beincredibly traumatic for the innocent individuals who get embroiled in claimsagainst them, which are usually for whiplash and personal injury - not fordamage to the car as you might think."
</a> He added: âThis performance is in part attributable to the historic investment in gross margin; the on-going investment in product range and availability; and continued optimisation of our online and in-store product offer.â
</a> âWhat attorney holds a press conference, drives up in front of the press in a Rolls-Royce and makes excuses for his client out of the gate? Mark âthe inept ambulance chaserâ Heller,â Michael told Confidenti@l.
</a> Michael Corbat of Citigroup, Jamie Dimon of JPMorgan Chase & Co, Robert Benmosche of AIG, James Gorman of Morgan Stanley, and John Stumpf of Wells Fargo, among others were scheduled to attend the session along with Vice President Joe Biden.
</a> Volkswagen driver Ogier reached the finish in Jyvaskyla with a 36.6 seconds advantage over Belgian Thierry Neuville to win his fifth rally of the season and move 90 points clear in the standings as he chases his first world title.
</a> Since Rouhani took office last month, the two leaders say they have exchanged letters and Rouhani, who campaigned as a moderate, has made clear that the Iranian clerical hierarchy has given him the space and power to pursue a diplomatic solution to the nuclear standoff.
</a> Britain's push to create a "recklessness" offence could intheory make it possible to punish senior executives for takingmisguided decisions. But proving that such decisions were maderecklessly at the time could still be tough.
</a> The British Paralympic Association has confirmed that several of the medallists who helped to transform attitudes towards disability in the UK believe the scrapping of the Disability Living Allowance is threatening the long-term legacy of London 2012.
</a> "We expect it to show that local government debt has risen, but remained controllable," said UBS economist Wang Tao. "[We] do not expect major breakthroughs or fundamental solutions in the near term."
</a> I love what Aonuma says here, but then when other game corporations and companies try to follow suit, everyone just hates them for it. For example: FFXIII. In an attempt to modernize the turn-based battle system, they get flamed instead of encouraged to make improvements by their own fanbase.
</a> The family matriarch was in court for the verdict, which came on the fourth day of deliberations, and appeared to be emotional as it was read, lifting her glasses to wipe at her eyes. She smiled briefly as she left the courtroom.
</a> “The committee is concerned with NPS’s allocation of resources during this time of lapsed funding,” Rep. Darrell Issa, R-Calif., wrote in a letter to National Park Service director Jonathan Jarvis. “Numerous media outlets have reported that NPS has erected barricades to keep people from entering the National World War II Memorial and other monuments.”
</a> "The Goldbergs," a twisted look at the '80s, stars Wendi McLendon-Covey, Jeff Garlin and George Segal. All of the insanity is inspired by events that actually happened in the life of series creator Adam F. Goldberg. Everyone in his family is behind the project, except for his brother Barry who wants people to know he isn't as silly as portrayed in the TV show.
</a> Mursi's Muslim Brotherhood called for protest marches on Friday, when noon prayers are held in mosques, raising the risk of more violence after fighting between rival factions swept Egypt last week and killed 35 people.
</a> "While our policy actions have contributed to containdownside risks, those still remain elevated," the statementsaid. "There has been an increase in financial market volatilityand a tightening of conditions."
</a> The 20-year-old soldier was reported missing late Friday and Israeli forces began looking for him, the Shin Bet intelligence agency said. The search led the troops to Nidal Amar, a 42-year-old Palestinian from Beit Amin village near the city of Qalqiliya in the northern West Bank.
</a> Still, private equity industry and banking sources said sucha sudden drop in the value of the debt of a portfolio company israre and illustrates how the Fed's low rate policy and thesearch for returns lulled many investors into underestimatingthe risks of buying some kinds of junk bonds.
</a> Japan's public debt amounts to more than twice the size of its economy, which is the world's third largest. Earlier this week, the International Monetary Fund reiterated its call for a "credible" fiscal plan to help bring it under control. Abe is expected to respond to that call at a summit of the Group of 20 major developed and emerging economies early next month.
</a> The governmentâs Help to Buy program to assist homebuyersresulted in 235 sales during the period, Redfern said. Thecompany said it has made 1,300 reservations through Help to Buysince the program started in April.
</a> Smith, a 6-6 guard, is still on the mend after having surgery on his left knee in July and has yet to start running in practice. But along with repairing his body, Smith must also restore his relationship with Woodson, which helped Smith to his best season yet. Yet Smith has a way of making things hard on himself, and he seemed to struggle with his shooting in the playoffs after the one-game ban.
</a> Both parties have agreed to accept the result irrespective of the winner. Yet the language from the campaign suggests the opposite. After military intervention in Egypt, many commentators worry that if Mugabe loses at the polls, the same will happen in Zimbabwe. Some senior military officers loyal to Mugabe have strongly indicated that they would not accept Tsvangirai as president. The generals are loyal to Mugabe, as he appointed them and they have profited immensely under him, but the allegiance of the rank and file is unknown. So while the threat from the military is real, it should not be overstated.
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</a> Fertilizer and pesticides and sewage all pose a major threatto the environment after the rains, but much of the worrysurrounds the oil and gas production technique known ashydraulic fracturing, or fracking - a newer feature in the statewhere energy output is on the rise.
</a> In a decisive victory for Mr Clegg, the conference rejected the activists’ motion by wide margins in a string of votes. The votes were taken by show of hands, meaning no counts were kept of the results.
</a> Workers at Cooper's China joint venture, Cooper ChengshanTire Co in China's eastern Shandong province, have been strikingagainst the deal for about three months, while its local partnerhas filed a lawsuit seeking to dissolve the business pact.
</a> On the court, Beasleyâs one season with the Suns was a disappointing one. He averaged career lows of 10.1 points and 3.8 rebounds in 75 games while shooting a career-worst 40.5 percent from the field.
</a> "However, market estimates for Adidas are high, and themarket has been spoilt in the past because Adidas normallydoesn't just meet targets, but exceeds them," Metzler analystSebastian Frericks told Reuters.
</a> The riders will do their part by ponying up for inflation â and no more. Facing the soaring pension and health care costs of transit workers, Prendergast will have a hard time balancing the books. He has a tough job to do, but a deal is a deal. Riders have paid enough.
</a> The unusual date for the special election -- a Wednesday less than a month before the November legislative and gubernatorial election -- was set by Republican Gov. Chris Christie. The end of nine-week campaign, hard fought between Booker and Lonegan, coincided with 16-day government shutdown.
</a> A spokesman for the China Securities Regulatory Commission said investors will be allowed to sue Everbright over possible losses, according to state television, the newspaper China Securities Journal and other outlets. There has been no word on the size of potential losses.
</a> Griffin made it through the rest of the fourth and the fifth without difficulty, but he ran into trouble in the sixth when Jason Castro managed to scorch a double just inside the right field foul line and into the corner.
</a> Following criticism, the draft rules attempt to avoidimposing liability should the benchmark prove misleading,although lobbyists said that a proposal that participants sign acode of conduct could scare some off.
</a> "She was not a mere spectator," U.S. District Judge Steven McAuliffe said. "I find this defendant was actively involved, actively participated, in the mass killing of men, women and children simply because they were Tutsis."
</a> Eteplirsen's effect has so far only been seen in 12 DMD-affected patients, causing some analysts to question the market's optimism on the drug. Deutsche Bank analysts, for instance, have been critical of eteplirsen for this reason.
</a> Emily was still acting violent 24 hours after smoking the synthetic marijuana, her sister said. Doctors put her in an induced coma and ran tests that showed she had suffered multiple strokes resulting in serious brain damage. They performed emergency brain surgery to drain excess fluid and relieve pressure.
</a> Should the government follow through with the tax hike, it would help raise revenue and prove that the country is committed to fiscal reforms. But the measure, as planned, would also slow the economy.
</a> Both sides in the debate do agree something must be done to limit the scourge of alcohol on the Lakota people. They also share a goal of putting out of business the current main suppliers of booze -- four stores in Whiteclay, Neb., two miles south of Pine Ridge, that sell millions of cans of beer a year.
</a> The company has applied for a commercial operatorâs license from the U.S. Federal Aviation Administration, which oversees private spaceflight, and is going through the informed consent process and conditions of carriage with its first customers.
</a> Authorities say they are not aware of any damage to other properties, but will get a better look at the surrounding area later this morning. Police were checking on reports of projectiles from the fire damaging a local strip mall.
</a> The full consequences of a default – or even the serious prospect of default – by the United States are impossible to predict and awesome to contemplate. Denigration of the full faith and credit of the United States would have substantial effects on the domestic financial markets and the value of the dollar in exchange markets. The Nation can ill afford to allow such a result. The risks, the costs, the disruptions, and the incalculable damage lead me to but one conclusion: the Senate must pass this legislation before the Congress adjourns.
</a> Their results showed increased risks of stroke, coronary heart disease, and cardiovascular disease - especially among the 2.0 percent of the study population exposed to the highest levels of daytime and night time aircraft noise.
</a> Khodorkovsky, the former head of oil company Yukos, has been convicted of money-laundering, tax evasion and fraud. Supporters say he was jailed as punishment for challenging Russian President Vladimir Putin, an allegation the Kremlin denies.
</a> In the first nine months of the year, the $8.5 trillion economy grew 7.7 percent from a year earlier, putting it on track to achieve Beijing's 2013 target of 7.5 percent, which would be the weakest growth in 23 years.
</a> The RBA has cut interest rates sharply since late 2011 as a record investment boom has faded and other parts of the economy have been slow to fill the void. Some economists have warned of rising recession risks, but most expect a sustained period of sub-par performance.
</a> The men faced such severe exploitation that their treatment - which included having their pay withheld, forced labour and denial of access to drinking water - amounted to slavery, the investigation found. Some workers were sleeping 12 to a room, and being housed in hostels that were so dirty that they became sick. Others reported working 12 hour days and then having to beg for food.
</a> Two pitches later, Lillibridge â who was going to be pinch-hit for with Travis Hafner until Nunez tied the game â singled to left, bringing Nunez home to give the Yankees the lead and make a winner of Joba Chamberlain (2-0), who pitched a scoreless eighth. Rivera closed the door in the ninth, picking up his 32nd save in 34 opportunities.
</a> The number of 21st-century possible presidential contenders who would fail the mainline Protestant test is even longer: Say goodbye to Catholic Democrats Joe Biden (U.S. vice president), Brian Schweitzer (former Montana governor), Castro, Andrew Cuomo (New York governor), Gillibrand and Martin O'Malley (governor of Maryland) as well as Catholic Republicans Rubio, Martinez (she scores a colonial ineligibility hat trick), Jindal, Ayotte, Paul Ryan (House Budget Committee chairman when not serving as Mitt Romney's running mate), Sandoval, Rick Santorum (former Pennsylvania senator), Bob McDonnell (governor of Virginia) and Jeb Bush (born a Protestant but converted to Catholicism). And, if we want to keep with the spirit of '76, we could probably remove evangelicals Cruz, Walker, Rice, South Dakota Sen. John Thune and Govs. Mike Pence of Indiana and John Kasich of Ohio, both of whom were born Catholic and then born again.
</a> The Bulls hardly made any changes from a roster that upset the Nets in the first round. The one significant addition was signing back-up forward Mike Dunleavy. But Rose's return elevates Chicago to contender status.
</a> The United States urged its citizens to leave Egypt onThursday and two of Europe's biggest tour operators, Germany'sTUI and Thomas Cook Germany, said they were cancellingall trips to the country until Sept. 15.
</a> The Scotsman provides news, events and sport features from the Edinburgh area. For the best up to date information relating to Edinburgh and the surrounding areas visit us at The Scotsman regularly or bookmark this page.
</a> Hong Kong's South China Morning Post, citing unidentified sources, said details of the charges against Bo had been read out at meetings of government officials in his former power base of Chongqing and other cities.
</a> "There's a pleasing diversity to the shortlist: they're six very different books, in terms of both settings and writing styles," said Jonathan Ruppin, web editor for Foyles bookshop.
</a> Weld County sheriff's spokesman Steve Reams said nearlyevery road in and around a cluster of towns that includesGreeley, Evans and Milliken had been closed by flooding,including bridges that were washed out.
</a> It hopes the structure enables the funds to avoid thecontroversy that has swirled around the planned BlackRock andJPMorgan physically-backed funds over the potential impact onkey raw materials supplies.
</a> Budget gridlock at the U.S. Congress led to an October 1 partial government shutdown that threatens to hurt economic growth and has already delayed the release of key economic data such as the September jobs report. Lawmakers are now locked in debate over how to raise the government's borrowing limit and avoid a U.S. debt default on October 17.
</a> For Kreyos, shipping the Meteor on time is likely to be a tall order: it has promised to ship smartwatches to its Indiegogo backers in November. But the company claims the gadget is still being tweaked and hasn't been manufactured yet.
</a> It’s important to remember that there is no plausible biological or medical explanation for these observations or trends, only theories. But with every instinct and intuition and experience I have, I’m betting girl.
</a> The city has a population of about 5,000, so most people know one another. Many residents and city officials are discussing possible memorials for Dylan, but nothing is set in stone yet, the mayor said.
</a> Stamped mail, the most profitable business of the agency, accounts for 43 percent of its revenues. But stamp sales have continued to plummet as more Americans communicate electronically and pay bills online.
</a> The Jets were marginalized by many (including me) before the season opener. On paper, Ryanâs roster simply didnât look like it matched up with the competition. However, as Santonio Holmes and his foot know better than anyone, looks can be deceiving.
</a> Insiders said Shater's charisma and ambition were key factors. The furniture and shopping mall magnate was the dominant politician in the movement, described by colleagues and foreign diplomats as a powerful, pragmatic negotiator used to getting his way.
</a> My paean to activist and partisan journalism does notinclude the output of the columnists and other hacks who arrangetheir copy to please their Democratic or Republican Partypatrons. (You know who you are.)
</a> Western powers on the Security Council conceded they hadbacked away from many of their initial demands duringnegotiations. Russian Deputy Foreign Minister Sergei Ryabkovclaimed a victory, saying Moscow had stood its ground onopposing any threats of military force against Syria.
</a> On this week's Daily News Fifth Yankees Podcast, Mark Feinsand sits down with outfielder Vernon Wells to discuss the Yankees' fading postseason hopes, the tough road trip and what the team's recent stumble means going forward.
</a> The sharp increase in rhino poaching is fueled by a growing demand for rhino horn, which is ground up and used for its supposed medicinal properties. The belief that rhino horn–composed of keratin, like fingernails–can cure disease is completely unfounded, according to the FWS. The other contributing factor to the uptick in demand is an economic boom in Asia as more and more people are able to buy rhino horn.
</a> âThat does play into it," he said. âI still felt like when they brought in CC and A.J. (Burnett) and Tex in, I still felt like I had a few years left and could be here and try to help those guys along, hopefully get them comfortable in New York.
</a> Berlusconi, who leads the People of Freedom party, told Libero he would not bring down the government, but he believed Letta's Democratic Party would not want to rule with a party whose chief is under arrest and banned from public office.
</a> If the allegations against Manziel, made by unidentified sources to ESPN, are proved true by the NCAA, his eligibility for the coming season could be in doubt as well as his status as a Heisman winner.
</a> Inventories are a key component of GDP changes. As a result of the unexpected decline in stocks at wholesalers in June, economists pared their estimates for second-quarter GDP growth by one-tenth of a percentage point.
</a> “Per month, we do about 20 million queries. So if you take that number and make that the denominator,” DeLong said, “you get to essentially a .005 error rate. We’re talking parts per million.”
</a> Another egg-free option are new cell-cultured vaccines. USA Today reports that this year, for the first time, some flu vaccines will be made from viruses grown in animal cells, but they are only approved for those over 18.
</a> Yes there are a number of options available, you can set your browser either to reject all cookies, to allow only "trusted" sites to set them, or to only accept them from the site you are currently on.
</a> Health, beauty and luxury retailing accounted for 82 percentof 2012 revenue at A.S. Watson, which has its roots in a smalldispensary set up in 1828 to provide free medical services tothe poor in the southern province of Guangdong.
</a> The April collapse was the world's deadliest industrial accident since the 1984 Bhopal disaster in India, and has prompted calls for retailers and global brands to commit to making changes needed to ensure worker safety.